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	<title>Comments on: The real cost of healthcare</title>
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	<link>http://onthepharm.net/2006/05/high-cost-of-erbitux.html</link>
	<description>Life on the pharm</description>
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		<title>By: Erbitux for first-line colon cancer treatment :: OnThePharm</title>
		<link>http://onthepharm.net/2006/05/high-cost-of-erbitux.html/comment-page-1#comment-8910</link>
		<dc:creator>Erbitux for first-line colon cancer treatment :: OnThePharm</dc:creator>
		<pubDate>Wed, 10 Jan 2007 14:45:06 +0000</pubDate>
		<guid isPermaLink="false">http://onthepharm.net/2006/05/high-cost-of-erbitux/#comment-8910</guid>
		<description>[...] Erbitux is still massively expensive. What remains to be seen is whether or not insurers will allow it as a first-line treatment. I&#8217;m inclined to think that they&#8217;ll insist on a &#8220;step therapy&#8221; regimen &#8212; at least into the near future. [...]</description>
		<content:encoded><![CDATA[<p>[...] Erbitux is still massively expensive. What remains to be seen is whether or not insurers will allow it as a first-line treatment. I&#039;m inclined to think that they&#039;ll insist on a &#034;step therapy&#034; regimen &#8212; at least into the near future. [...]</p>
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		<title>By: OnThePharm &#187; &#8220;Pill Pushers&#8221; &#8212; science for salesmanship?</title>
		<link>http://onthepharm.net/2006/05/high-cost-of-erbitux.html/comment-page-1#comment-25</link>
		<dc:creator>OnThePharm &#187; &#8220;Pill Pushers&#8221; &#8212; science for salesmanship?</dc:creator>
		<pubDate>Sun, 04 Jun 2006 03:10:10 +0000</pubDate>
		<guid isPermaLink="false">http://onthepharm.net/2006/05/high-cost-of-erbitux/#comment-25</guid>
		<description>[...] Lifestyle drugs, like Viagra and Lamisil sell, and they sell well. They don&#8217;t save lives, but there&#8217;s nothing wrong with a drug that doesn&#8217;t save lives, implying that there is is totally ridiculous. Comparing Lamisil to Gleevec is absurd as well: drugs like Gleevec are already enormously expensive, and they catch lots of flak because they ARE expensive, by the same mainstream media that basically whines that they aren&#8217;t bigger sellers. [...]</description>
		<content:encoded><![CDATA[<p>[...] Lifestyle drugs, like Viagra and Lamisil sell, and they sell well. They don&#039;t save lives, but there&#039;s nothing wrong with a drug that doesn&#039;t save lives, implying that there is is totally ridiculous. Comparing Lamisil to Gleevec is absurd as well: drugs like Gleevec are already enormously expensive, and they catch lots of flak because they ARE expensive, by the same mainstream media that basically whines that they aren&#039;t bigger sellers. [...]</p>
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		<title>By: OnThePharm &#187; Avastin license applications and enrollment re-openings</title>
		<link>http://onthepharm.net/2006/05/high-cost-of-erbitux.html/comment-page-1#comment-12</link>
		<dc:creator>OnThePharm &#187; Avastin license applications and enrollment re-openings</dc:creator>
		<pubDate>Thu, 25 May 2006 18:22:02 +0000</pubDate>
		<guid isPermaLink="false">http://onthepharm.net/2006/05/high-cost-of-erbitux/#comment-12</guid>
		<description>[...] Of course if this is approved, it will only add fuel to the drug-pricing controversy. [...]</description>
		<content:encoded><![CDATA[<p>[...] Of course if this is approved, it will only add fuel to the drug-pricing controversy. [...]</p>
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		<title>By: OnThePharm &#187; Sumatriptan (Imitrex/Imigran) approved for OTC use in the UK</title>
		<link>http://onthepharm.net/2006/05/high-cost-of-erbitux.html/comment-page-1#comment-10</link>
		<dc:creator>OnThePharm &#187; Sumatriptan (Imitrex/Imigran) approved for OTC use in the UK</dc:creator>
		<pubDate>Sat, 20 May 2006 16:11:54 +0000</pubDate>
		<guid isPermaLink="false">http://onthepharm.net/2006/05/high-cost-of-erbitux/#comment-10</guid>
		<description>[...] In the United States when a drug goes OTC, you typically see a huge price drop because people are unwilling to pay what it actually cost their insurers when a drug is prescription-only. I&#8217;ve touched on this briefly in the past &#8212; people have no concept of the costs associated with medicine. You see medications go OTC like this when their patent protection is about to run out: mandatory generic substitution robs Big Pharma of revenues if a drug stays behind the counter. In the case of a relatively safe, proven drug like Imigran/Imitrex, making it available OTC can only mean more money for the manufacturer. People know the brand name, not the generic one, so that&#8217;s what they seek out. This is the same reason that Tylenol and Motrin outsell their generic counterparts. [...]</description>
		<content:encoded><![CDATA[<p>[...] In the United States when a drug goes OTC, you typically see a huge price drop because people are unwilling to pay what it actually cost their insurers when a drug is prescription-only. I&#039;ve touched on this briefly in the past &#8212; people have no concept of the costs associated with medicine. You see medications go OTC like this when their patent protection is about to run out: mandatory generic substitution robs Big Pharma of revenues if a drug stays behind the counter. In the case of a relatively safe, proven drug like Imigran/Imitrex, making it available OTC can only mean more money for the manufacturer. People know the brand name, not the generic one, so that&#039;s what they seek out. This is the same reason that Tylenol and Motrin outsell their generic counterparts. [...]</p>
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