May 4, 2007
The Ambien CR reps must be out in force…
This whole week, I've seen probably double the number of Ambien CR scripts as usual. Cutting into the usual volume of new Ambien prescriptions. This makes sense, of course. What with generic Ambien now available, we must educate those docs on the benefits of a controlled release zolpidem formulation!
What a crock of shit.
Also of note is that generic zolpidem is less than half the price of it's name-brand counterpart — startling, given that new generic drugs typically run around 80% of the price of its brand competition for that first six months. I'm sure insurance companies are lovin' it.
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